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Openings by May 6, 08:40PM in Shop

Aloha Sunday Opens With Aussie Surf Apparel, Vintage Briefcases, Bikinis in Tow

Aloha Sunday Supply Company Opens with Aussie Surf Apparel, Vintage Briefcases, Bikinis in Tow

A vest from Aloha Sunday Supply Co.'s private label, made in collaboration with neighboring Rosa's Tailoring Shop. "We call her auntie Rosa," says Wickens of the namesake tailor. "She kind of runs the neighborhood." Photo: The Feast/Chantal Gordon

Photo: The Feast/Chantal Gordon

The aesthetic: "Country meets the sea," say Kalama and Wickens. Kalama grew up on Oahu and Wickens in Santee. The wood on the far wall was salvaged from a 19th-century barn in Oregon, and the surfboards are the work of shaper Josh Oldenburg.
Kahana Kalama (left) and Billy Wickens. Note the round vintage canteen ($100) and the shelving made from dismantled scaffolding that belonged to a friend. "We went out to Spring Valley [for the planks] and took a wire brush to them and just brushed the crap out of them because they were covered in paint," says Wickens.
The vintage shoe selection. Options retail from $24 to $100. Still to come: Red Wing Heritage, the boots of which are priced in the $300 range. Photo: The Feast/Chantal Gordon
A vest from Aloha Sunday Supply Co.'s private label, made in collaboration with neighboring Rosa's Tailoring Shop. "We call her auntie Rosa," says Wickens of the namesake tailor. "She kind of runs the neighborhood." Photo: The Feast/Chantal Gordon
Stunning detail on the vest: Bison nickel buttons. Photo: The Feast/Chantal Gordon
A bikini by S.D.'s Ani Bikinis. Photo: The Feast/Chantal Gordon
Dresses by Piko 1988 and Poema. Many of the bags are vintage finds courtesy of Kalama's wife, Sarah, who is the women's and vintage buyer for the store. Photo: The Feast/Chantal Gordon
Bright, graphic surf offerings from Australian brand the Critical Slide Society. Photo: The Feast/Chantal Gordon
Still life of Levi's jacket sleeves, antique Singer sewing machine, and vintage fur. Forty of the owners' friends helped paint the walls of the store. "We owe it completely to our friends and the people who supported us," says Kalama. "There's no way it's just us." Photo: The Feast/Chantal Gordon
The name Aloha Sunday is a play on the term 'Aloha Friday,' used in Hawaii to welcome the weekend. The shop name is a nod to celebrating all days ahead. Photo: The Feast/Chantal Gordon
Men's tees by Ty Williams for Yacht Club. "Super sarcastic, whimsical, nautical," Kalama says of Williams' aesthetic. "He's a true artist." Photo: The Feast/Chantal Gordon
Argentine-made espadrille lace-ups by Industry of All Nations, $35. Photo: The Feast/Chantal Gordon
A cloud-soft button-up by Zac, $90. Photo: The Feast/Chantal Gordon
Rings by L.A.'s Lovestone, $50-$80. We're smitten with the two-finger pieces. Photo: The Feast/Chantal Gordon
The dressing room, curtained by a repurposed sail. Photo: The Feast/Chantal Gordon
Sunglasses by Schwood, a near-certain bestseller. Photo: The Feast/Chantal Gordon
One of our favorites: a unisex tank by Thvm (pronounced "them") Atelier. Photo: The Feast/Chantal Gordon
Button rings designed in-house, $20. Photo: The Feast/Chantal Gordon
A men's tee by Paper Route. Photo: The Feast/Chantal Gordon
The shop is located next to U-31, near the corner of 31st Street. Photo: The Feast/Chantal Gordon

PHOTO 4/20

There are certain invitations that make us drop what we're doing and head straight to the action. This week's enticement is the new Aloha Sunday Supply Company, which opened at 5 p.m. today in North Park. (The grand opening party’s happening on Saturday from 5 to 9 p.m.)

The store is the retail vision of two alumni of the Jedidiah label; Kahana Kalama’s the former brand manager and Billy Wickens directed the warehouse, inventory, and shipping. In other words, it’s a surfy kind of boutique synergy.

The stock is comprised of about one-third vintage and second-hand, one-third mid-range labels, and one-third premium, higher-end goods. Brands include the Critical Slide Society (an Australian surf label out of New South Wales), Lovestone Jewelry from L.A., Yacht Club tees, and San Diego's Ani Bikinis.

"People say, 'You’re opening a surf shop in North Park -- what are you doing?'" says Kalama. "But they don’t realize how central North Park is. Billy and I surf every day."

"To go from here to spots in Imperial Beach near the border then pop up to North County is totally reasonable," adds Wickens.

Above, we bring you the full photographic scoop on the new boutique, including an exciting piece from Aloha Sunday’s private label.