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Openings by Apr 6, 04:43PM in Shop

Take a Tour of the New Madewell Store at South Coast Plaza

For the party, Me & Arrow cranked out leather keychains for guests — and half the profits went to the Japanese Red Cross. Photo: The Feast/Chantal Gordon

For the party, Me & Arrow cranked out leather keychains for guests — and half the profits went to the Japanese Red Cross.

Photo: The Feast/Chantal Gordon

The brand's ultra-layerable pieces are an easy fit for SoCal. Photo: The Feast/Chantal Gordon
Two key pieces for summer 2011: White shorts and the chambray top. (Note the surf-inspired decor.) Photo: The Feast/Chantal Gordon
Fashion plate Alexa Chung looks benevolently upon shoppers. She'll be doing her second collection for Madewell for Fall 2011. Photo: The Feast/Chantal Gordon
Shoe options include boaters by Bed Stü, brogues by Madewell, and sandals by Birkenstock. Photo: The Feast/Chantal Gordon
For the party, Me & Arrow cranked out leather keychains for guests — and half the profits went to the Japanese Red Cross. Photo: The Feast/Chantal Gordon
The clamored-for denim options. Photo: The Feast/Chantal Gordon
An orange-red take on the classic (and currently trending) cargo blouse. Photo: The Feast/Chantal Gordon
At top: the army-green satchels and backpacks we want ASAP.
The vibe in a few words? Stylish summer camp for grown-ups. Photo: The Feast/Chantal Gordon

PHOTO 5/9

Madewell, J. Crew’s hipper, more rough-and-tumble sister, opened its third California location in South Coast Plaza last week, and we swung by the grand opening soiree.

SoCal's Foam magazine (another design-crush of ours) co-hosted. The mag’s own contributor, Zinzi Edmundson from Kisses, presided over the turntables as guests drank papaya cocktails, snapped up Me & Arrow keychains for charity, and took Madewell’s heavenly chambray tops and tailored-in-your-sleep jeans for a spin.

Above, we bring you a few of the highlights.